Tell us about who you are and what Dip is all about.

Dip is premium hair care for people who want to "be" eco-friendly, but don't want to "look" eco-friendly. Our goal is to make luxury hair care more affordable & to make the formulas work so well, plastic free is just a bonus. I'm just a girl with a laptop & a high end hair care obsession :)

Why did you choose this path?

I'm pretty sure this path chose me :)

What do you wish more people understood about your industry?

Two things: neither shipping nor paper are free--and we must train ourselves out of that. We should have never been given free shipping--shipping requires labor, supplies, fuel, and technology. When you think of it that way it seems almost bonkers that we expect it to be free

What was more challenging than you expected when you first started Dip?

Getting people to understand why I wanted to use my brand to support small stores. I truly believe that people will start refilling & switching to plastic free options as they become more exposed to them. I don't care if people understand, I can sleep at night knowing I am happy with my decision to drive people to stores like yours and not Target or Amazon.

What book or movie would you recommend to other people right now?

Everyone should read: Unraveled: The Life and Death of a Garment ; by. Maxine Bedat //. It's about fast fashion behind the scenes and it will make you rethink your consumption

What are you most proud of?

I am most proud of leading by example for my children. I know that sounds a little high-on-myself, but I watch them enjoy nature and go out of their way to clean beaches on their own accord. That brings my soul a lot of joy.

We love corny jokes. Can you tell us one?

A girl walked into a bar. Luckily, it was dip & they lived happily ever after.